Privacy Policy

Introduction

This privacy policy explains how endtoeurfn SARL ("we", "us", "our") collects, uses, and protects your personal information when you visit our website at endtoeurfn.world or use our retail pricing analytics services. We are committed to protecting your privacy and ensuring transparency about our data practices.

endtoeurfn SARL is the data controller for the personal information we collect. We are registered in Luxembourg under registration number RCSB371925 and located at Rue du Curé 21, 3515 Dudelange, Luxembourg.

Data Collection

We collect personal data that you provide directly to us and information that is automatically collected when you use our website and services. The data we collect includes information necessary to provide our retail pricing analytics services and improve your experience with our platform.

Information You Provide to Us

• Contact Information: Name, email address, phone number, company name, and job title when you contact us or request our services
• Business Information: Details about your business requirements, pricing challenges, and analytics needs
• Communication Records: Records of our communications including emails, phone calls, and meeting notes
• Service Data: Information related to your use of our analytics services, including pricing data, performance metrics, and system configurations

Information Collected Automatically

• Website Usage Data: Pages visited, time spent on our website, browser type, device information, and IP address
• Technical Data: Log files, error reports, and system performance data related to our analytics services
• Cookies and Tracking: Information collected through cookies and similar technologies as detailed in our cookie policy

How We Use Your Information

We use your personal data for legitimate business purposes related to providing our retail pricing analytics services and maintaining our business relationship with you. Our use of your data is always proportionate and respects your privacy rights.

Service Provision

• Providing retail pricing analytics services and technical support
• Processing your service requests and managing our business relationship
• Customising our services to meet your specific business requirements
• Communicating with you about our services, updates, and support matters

Business Operations

• Improving our website functionality and user experience
• Analysing service performance and developing new features
• Conducting market research and business development activities
• Ensuring the security and integrity of our systems and data

Legal Compliance

• Complying with legal obligations and regulatory requirements
• Protecting our legal rights and interests
• Preventing fraud and ensuring system security

Cookies and Tracking Technologies

We may use cookies and tracking technologies for analytics, advertising, and remarketing purposes, including Google Ads. These technologies help us measure campaign effectiveness, deliver relevant advertisements, and improve our services. You can manage your cookie preferences at any time through our cookie consent banner.

Our use of cookies includes essential cookies for website functionality, analytics cookies to understand how you use our website, and marketing cookies for advertising purposes. For detailed information about our cookie practices, please refer to our cookie policy.

Data Sharing and Disclosure

We do not sell, rent, or trade your personal information to third parties. We only share your data in limited circumstances necessary for providing our services or as required by law.

Service Providers

We may share your information with trusted third-party service providers who assist us in operating our website and delivering our services, including:

• Cloud hosting and infrastructure providers
• Analytics and marketing platforms (Google Analytics, Google Ads)
• Communication and support tools
• Professional advisors including legal and accounting services

Legal Requirements

We may disclose your information when required by law, regulation, or legal process, or when necessary to protect our rights, property, or safety, or that of our clients or others.

Data Security

We implement appropriate technical and organisational measures to protect your personal information against unauthorised access, alteration, disclosure, or destruction. Our security measures include encryption, access controls, regular security assessments, and staff training on data protection practices.

While we strive to protect your personal information, no method of transmission over the internet or electronic storage is completely secure. We cannot guarantee absolute security but are committed to maintaining industry-standard protection measures.

Data Retention

We retain your personal information only for as long as necessary to fulfil the purposes for which it was collected, comply with legal obligations, resolve disputes, and enforce our agreements. Our retention periods vary depending on the type of data and the purpose for which it is processed.

Retention Periods

• Contact Information: Retained for the duration of our business relationship plus 7 years for legal compliance
• Service Data: Retained according to service agreement terms and regulatory requirements
• Website Data: Analytics data retained for 26 months, log files for 12 months
• Marketing Data: Retained until you withdraw consent or for 3 years from last interaction

Your Rights

Under the General Data Protection Regulation (GDPR) and other applicable data protection laws, you have several rights regarding your personal information. We are committed to facilitating the exercise of these rights and will respond to your requests in accordance with applicable law.

Your Rights Include

• Right of Access: Request copies of your personal data and information about how we process it
• Right to Rectification: Request correction of inaccurate or incomplete personal data
• Right to Erasure: Request deletion of your personal data in certain circumstances
• Right to Restrict Processing: Request limitation of how we process your personal data
• Right to Data Portability: Request transfer of your data to another organisation
• Right to Object: Object to processing of your personal data for certain purposes
• Right to Withdraw Consent: Withdraw consent for processing based on consent at any time

To exercise any of these rights, please contact us using the information provided in the contact section below. We will respond to your request within one month and may ask for additional information to verify your identity.

International Data Transfers

As a Luxembourg-based company, we primarily process data within the European Economic Area (EEA). When we transfer personal data outside the EEA, we ensure appropriate safeguards are in place, such as adequacy decisions, standard contractual clauses, or other approved transfer mechanisms.

Our service providers are carefully selected and contractually required to provide adequate protection for your personal information in accordance with European data protection standards.

Children's Privacy

Our services are designed for business users and we do not knowingly collect personal information from children under the age of 16. If we become aware that we have collected personal information from a child under 16, we will take steps to delete such information promptly.

Changes to This Privacy Policy

We may update this privacy policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of any material changes by posting the updated policy on our website and updating the "Last updated" date.

We encourage you to review this privacy policy periodically to stay informed about how we protect your information.

Contact Information

If you have questions about this privacy policy or our data practices, or if you wish to exercise your rights regarding your personal information, please contact us:

You also have the right to lodge a complaint with the Luxembourg National Commission for Data Protection (CNPD) if you believe we have not handled your personal data in accordance with applicable law.