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Cookie Preferences

Necessary

Required for basic website functionality

Analytics

Google Analytics for site usage statistics

Functional

Preferences and personalisation settings

Marketing

Google Ads and personalised advertising

+352 26997725 contact@endtoeurfn.world
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Home What We Do About Portfolio Common Questions Contact
Home What We Do About Portfolio Common Questions Contact

Cookie Policy

Information about the cookies we use and how to manage your preferences

Last updated: 1st January 2026

Effective date: 1st January 2026

What Are Cookies

Cookies are small text files that are placed on your device (computer, smartphone, or tablet) when you visit our website. They are widely used to make websites work more efficiently and to provide information to website owners about how users interact with their sites.

Cookies contain information that is transferred to your device's hard drive. They help us recognise your device and store some information about your preferences or past actions on our website, enabling us to provide you with a better user experience.

This cookie policy explains what cookies are, how we use them on the endtoeurfn website (endtoeurfn.world), what types of cookies we use, and how you can control your cookie preferences.

Why We Use Cookies

We use cookies for several important reasons that help us provide you with the best possible experience on our website and improve our retail pricing analytics services:

Essential Website Functionality

Some cookies are essential for our website to function properly. These cookies enable basic functions like page navigation, access to secure areas of the website, and remembering your cookie preferences. Without these cookies, we cannot provide many of the services you request.

Performance and Analytics

We use analytics cookies to understand how visitors interact with our website. This information helps us improve our website design, content, and functionality. We use Google Analytics to collect this data, which helps us understand which pages are most popular, how long visitors spend on our site, and how they navigate through our content.

Marketing and Advertising

Marketing cookies help us deliver relevant advertisements and measure the effectiveness of our advertising campaigns. We use Google Ads and other advertising platforms to reach potential clients who might be interested in our retail pricing analytics services. These cookies also help us avoid showing you the same advertisements repeatedly.

User Experience Enhancement

Functional cookies allow our website to remember choices you make (such as your language preference or cookie settings) and provide enhanced, more personalised features. These cookies help us tailor our content and services to your interests and needs.

Types of Cookies We Use

We use different types of cookies on our website, each serving specific purposes to enhance your browsing experience and help us improve our services.

Necessary Cookies

These cookies are essential for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in, or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work.

Analytics Cookies

These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies we will not know when you have visited our site, and will not be able to monitor its performance.

Functional Cookies

These cookies enable the website to provide enhanced functionality and personalisation. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies then some or all of these services may not function properly.

Marketing/Targeting Cookies

These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They do not store directly personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.

Cookie Details

Below is a detailed list of the cookies we use on our website, including their purpose and duration:

Cookie Name Provider Purpose Duration Type
cookie_consent endtoeurfn Stores your cookie consent preferences 1 year Necessary
_ga Google Analytics Distinguishes unique users and sessions 2 years Analytics
_gid Google Analytics Distinguishes unique users 24 hours Analytics
_gat Google Analytics Throttles request rate 1 minute Analytics
_gcl_au Google Ads Conversion tracking and remarketing 90 days Marketing
_gcl_aw Google Ads Attribution and conversion measurement 90 days Marketing
IDE Google DoubleClick Targeted advertising and remarketing 1 year Marketing
user_preferences endtoeurfn Stores user interface preferences 6 months Functional

Third-Party Cookies

In addition to our own cookies, we also use various third-party cookies to report usage statistics of our website and deliver advertisements on and through our website.

Google Analytics

We use Google Analytics to help analyse how users use our website. Google Analytics generates statistical and other information about website use by means of cookies, which are stored on users' computers. The information generated about our website is used to create reports about the use of the website. Google's privacy policy is available at: https://policies.google.com/privacy

Google Ads

We use Google Ads for advertising and remarketing purposes. Google Ads uses cookies to serve ads based on your prior visits to our website. This allows us to show relevant advertisements to people who have previously visited our website when they visit other websites in the Google Display Network. Google's advertising privacy policy is available at: https://policies.google.com/technologies/ads

Google Fonts

We use Google Fonts to display fonts on our website. When you visit our website, your browser may download font files from Google's servers. Google may collect information about your use of their fonts. Google's privacy policy applies to their font service: https://policies.google.com/privacy

How to Control Cookies

You have several options for controlling and managing cookies on our website. We respect your right to choose which cookies you accept and provide multiple ways for you to manage your preferences.

Cookie Consent Banner

When you first visit our website, you will see a cookie consent banner that allows you to:

  • Accept All: Allow all cookies including analytics and marketing cookies
  • Reject All: Block all non-essential cookies (only necessary cookies will be used)
  • Customise: Choose which types of cookies you want to allow

You can change your cookie preferences at any time by clicking the cookie settings link in our website footer or by clearing your browser cookies and revisiting our site.

Browser Settings

Most web browsers allow you to control cookies through their settings preferences. You can set your browser to:

  • Block all cookies
  • Block third-party cookies
  • Delete cookies when you close your browser
  • Notify you when cookies are being set

Browser-Specific Instructions:

  • Chrome: Settings > Privacy and security > Cookies and other site data
  • Firefox: Settings > Privacy & Security > Cookies and Site Data
  • Safari: Preferences > Privacy > Cookies and website data
  • Edge: Settings > Cookies and site permissions > Cookies and site data

Opt-Out Tools

For specific types of cookies, you can use these opt-out tools:

  • Google Analytics: Google Analytics Opt-out Browser Add-on
  • Google Ads: Google Ads Settings
  • Industry Opt-out: Your Online Choices (EU)

Google Consent Mode

We implement Google Consent Mode v2, which allows us to adjust how Google tags behave based on your consent choices. When you deny consent for analytics or advertising cookies, Google Consent Mode ensures that Google services respect your preferences while still allowing for basic measurement and functionality.

This means that even if you decline analytics or marketing cookies, we can still measure basic site performance and conversions in a privacy-compliant manner, without collecting personally identifiable information. Your consent preferences are communicated to Google services automatically through our consent management system.

Impact of Disabling Cookies

While you have the right to disable cookies, please be aware that doing so may affect your experience on our website:

Disabling Necessary Cookies

  • Some website features may not function properly
  • You may need to re-enter information repeatedly
  • Your cookie preferences will not be remembered
  • Security features may be compromised

Disabling Analytics Cookies

  • We cannot measure website performance
  • We cannot identify popular content or areas for improvement
  • User experience optimisation becomes more difficult

Disabling Marketing Cookies

  • Advertisements may be less relevant to your interests
  • You may see more repetitive advertisements
  • We cannot measure advertising effectiveness
  • Remarketing campaigns will not function

Updates to This Cookie Policy

We may update this cookie policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make significant changes, we will notify you by updating the "Last updated" date at the top of this policy.

We encourage you to review this cookie policy periodically to stay informed about our use of cookies and related technologies. Your continued use of our website after any changes to this policy constitutes your acceptance of the updated terms.

If we make material changes to how we use cookies, we may also provide additional notice through our website banner or by email if you have provided your contact information to us.

Contact Us About Cookies

If you have any questions about our use of cookies or this cookie policy, please contact us using the information below. We are committed to addressing your concerns and helping you understand our cookie practices.

endtoeurfn SARL
Rue du Curé 21
3515 Dudelange
Luxembourg

Privacy Officer:
Email: privacy@endtoeurfn.world
Phone: +352 26997725

General Contact:
Email: contact@endtoeurfn.world

For more information about our data protection practices, please see our Privacy Policy.

endtoeurfn SARL

Advanced retail pricing performance analytics systems for e-commerce businesses.

Address:
Rue du Curé 21
3515 Dudelange
Luxembourg

Registration: RCSB371925
VAT: LU37852694

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